My comprehensive exam focuses on Ralph Lauren Corporation (RL) and their capsule collection with American singer songwriter and nine-time Grammy winner, Billie Eilish. Named “Birds of a Feather,” the capsule collection will feature items that are fully sustainable and are targeted towards Gen Z consumers who are passionate about ethical practices. Below include the thought-leadership piece, corporate leadership anaylsis report, infographic, advertising headline/tagline, and SWOT anaylsis.
